I was pretty shocked when the movie was only 19.99 on release week as well. I've been wanting to see it pretty bad, was bummed a little I didn't grab it when it came out, and now I may as well just grab it up. Maybe I'll wait a day or so and see if Amazon matches, since DD charges me tax and ships pretty damn slow to me. Never hurts to use the "tell us a lower price" tab on Amazon.