[quote name='winterice']Mixer, cookbooks and now a coffee maker. Seems like lsc is heading into home appliances and leaving electronics and software.[/quote]
They haven't exactly been catering towards women, this is kind of a movement toward that. I have no problem with it if they do it right, but instead of (near) doubling the prizes, and keeping the same amount of "guy" friendly prizes, and just adding "girl" friendly prizes, they're replacing all the most popular guy friendly prizes. Don't get me wrong, guys definitely love to cook (I'm one of them, just ask my coworkers about my pumpkin roll), but as a whole girls tend to like these kinds of things (cookbooks, kitchen appliances, etc) more.