[quote name='The Mana Knight']Sony is trying to get rid of the Spiderman font forever, since they feel it was cursed. Since other platforms don't have any disc bootup and sold much better, that's partially why Sony felt the need to just remove it.
The main reason for the new logo was because Kaz noticed during multi-platform commercials, the PlayStation 3 logo was tough to read while the 360 logo jumped right out. It was because the long PlayStation 3 font would shrink a bit too much. By Sony going to fewer letters, it would make the commercial/advertisement more clear to average consumers the game is on PS3. The new PS3 logo kind of catches the eye more than the 360 logo and does seem to be working so far.[/QUOTE]
Actually, I believe it was the price drop that caught people's attention much more than some newer logo. Plus, the commercials actually 'pimp out' that fact and don't confuse the ever living shit out of consumers(like the crying doll commercial).
As for the lack of a boot screen, it doesn't matter one bit to me, though the addition of 'sparkles' to the background of the XMB was a laughable addition. How about adding a mini game to go with those sparkles?
As for the "Spiderman" font being cursed, it was Sony's initial high pricepoint that curse them this gen. Luckily, they have taken steps towards fixing that(price drop). Hopefully, it's not too late for them to catch up in sales.