[quote name='Flyersfan']Random question, but have you managed to check out the Play N Trade in Middletown?
I heard about it today, may check it out this week.
Edit*
Found a lot of empty store spaces (I get bored when I ride Dart Buses sometimes, since I know someone who is a bus driver, he gives me a pass to ride for free for a year- I'm a true cheapass!) Route 40 near Gov. Square. where Chick-Fil-A is, I see a lot of empty store spaces there. Believe that area just opened up. Stores are visible from route 40. But it is pretty close to a gamestop (what isn't these days
). Seems like a nice little place to open up a shop, though.
Just throwing it out there, you probably have seen it though.
Also probably already mentioned, but go with the "theme park" or "supermarket" layout. Theme parks tend to put the huge, most popular roller coasters in the back of the park, and all spread apart from each other, so visitors see everything the park has to offer. Same with supermarkets and the essential bread, milk, and eggs. Put the hot sellers in the back or near the back of the store so people can see everything you have to offer.
Can you see yourself opening in time for GTA IV? Comes out in October I believe. You could tie some promotion into that game, it's going to be Huge (as everyone knows). Maybe give away a free copy if you get a set amount of people to preorder it at your store. Put signs up saying that you can win a free copy if you preorder at Play N' Trade. Get people to preorder that game at your store as opposed to eb/bb/cc.
Maybe tie in a deal with a specialty tv store, like CB Joes in New Castle (is that the name of it? Can't recall, brain shut off about an hour ago, I gotta get some rest.) You put their television sets in the store, with a sign underneath of it or something saying where you got it from.
You could also do something with a membership card like Frequent Flyer Miles. Trade in games or make purchases so many times and you are entitled to something free, like MS Points or Wii cards. Keep that customer coming back, people will do crazy things to get that *small* free thing that nets you a bigger profit than if they would have just bought whatever it was from you. That would draw in a lot of customers. Have certain levels of that, trade ins are worth the most, buying a used game second, buying used accessories (if you sell them) third, and so on and so forth. Let's say, for example, to get a free Wii points Card, you need to have 2000 Play N Trade points. Trade ins can be worth 100 (and you could even price appropriate it, NEW used games worth more than 100), buying used games 50 points, etc. Gets you a profit and gets that customer what he wants, along with the normal trade in credit he would have recieved by trading in those games.[/QUOTE]
1. Yeah I did get to check the Middletown store again and better impressions. They don't have a ton of product but it seems to change everyday. My cousin bought LOTR for 360 but forgot to get the game out of the 360. So I went down to get it and they were sorry about that. They are still training their staff. Turns out they just some more games and my brother wanted some. I had a coupon I got off the main site and I already had a ton of trade in credit with the coupon so I picked up The Darkness, God of War II and Final Fantasy XIII (whatever is the latest for PS2) for $92 bucks.
They just need people trading in software and to order more games. The guy is very nice and helpful about his store and how he started and giving tips. The one thing I did notice is because the store layout and just thinking about the future, gamestop has about double the software but they also have a different layout. Thats why I might need a more space for the variety unless I can think of something else to store more games.
I would recommend checking them out, its not that bad of a drive, just $2 toll.
Also I live near that shopping center you are talking about. I did inquire about that shopping center a while ago but it is part of that plaza with Gamestop so no go. Plus its not exactly the BEST spot. Its kinda just in the middle with no real supporting stores there and I notice that it has yet to be filled up. The stores tend to be quick resteraunts or I think a law or tax office. Not horrible but not exciting.
Right now I have no idea when I will be opening. Gears are in motion, but I didn't expect finding a great location and restrictions would be this hard so we will get the right place even if it will take a while. Just have to be patient.
As far doing promotions with local stores, it is a possiblity but the LCD tvs will be provided by DELL with a contract account for a discount.
I honestly don't think you really need to GIVE things away for a preorder game such as GTA because people WANT the game. I would be spending extra money to try to get them over, and promotional items might not do the trick. Also you don't get as much money from new games vs. used. So it would really depend and advertising a free game with pre-orders isn't somethign I want to do. Maybe having it for a prize for a tournament.
I did mention the 10-10-10 deal earlier. Similar to Gamestops' but no magazine. $10 gets you 10% off used games and accessories and 10% more for trade ins of games and accessories. So it helps a bit plus the fact that prices are less than gamestop. You can also use it on controllers and such. Doing a point system can honestly get very complicated for both customers and the store. Possibly having a pre-order card where you get a coupon for pre-ordering 10 games a year might be easier. You hole punch it or something or just have it on file.
Nice thing is everything can be on file for you, like your trade in credit if you loose your card.