[quote name='Tsukento']As a consumer, I think this is actually another bad move on Sony's part in their marketing. We've had the US with its stereotyping ad campaign. Europe had the white vs black campaign that had to be gotten rid of due to views of it being racist. Now Italy has an ad encouraging delinquincy. None of those would make average Joes want a PSP.[/QUOTE]
Don't forget how stupid Sony thinks it's audience is, as evidenced by alliwantforxmasisapsp (the worst "viral" ad campaign of all time), and the Indian ads about how boring girls are.
Sony seems to think there is some sort of hipster crowd that would find these ads really edgy, provocative, and attractive, but I'm thinking they're stupid.