Square-Enix product registrations?

[Wolfpup]

I've been avoiding those product registration cards in Square games for years.  I randomly decided to actually register the new game I'm starting (Kingdom Hearts: Birth by Sleep), and...I can't register it.  They give two formats that the code can be in, and neither remotely fits what my code actually is.

My only thought is that this is a 2010 game (I think) and maybe the two formats are newer, and they no longer let you register even very recent games. 

Wondered if anyone knows anything.

Not sure what you even get LOL

 

[Kerig]

They used to have a program similar to Club Nintendo, but it completely shut down a few years ago.  Pretty sure the registration equates to nothing now, unless they ever decide to bring it back from the dead.