1. Yes, they should have given you your first copy in-store. I received a magazine when I purchased my subscription a year ago and when I renewed last week.
2. There are only 10 issues because twice a year a few months get bunched together. For example, the current issue is for January/February 2013 with coupons valid from 1/13/13 - 3/2/13.
crap I asked for that and they insisted it will be mailed. What can I do now?