They could easily do promotions for certain genres, Microsoft games, games with certain themes, etc. like they've done in previous Rewards promotions. They all don't have to be huge in scope.
Yes. They just need to make sure that they actually hire someone with common sense to run these promotions as they always wind up doing something stupid. Remember how they had that sports game promotion where they listed all sort of non-sporting games like Bionic Commando. Sigh. That was such an epic fail. As you said there are GOD games there are old Xbox games. There are numerous genres of games they can try to sell. I'm guessing from this thread alone and the amount of people who have filled out the punchcards here that it's been a success for them. I know I've spent more this month than in pretty much any month in the last year or so. I would question why they don't keep this train going if they have seen an increase. Sorta feels like they cooked up this punchcard thing a bit half-assed if they only had plans to use it for a month. They should have pre-planned at least 3-4 months in sales and then rolled it out. Now we have people going "what's the next punchcard going to be" - sigh Microsoft, you have an audience that wants something, give it to us. Business 101.