I can say as someone who has attended just about every E3 since it essentially split off from CES that it has gotten worse and worse every year. The crowds and lines are just crazy and have been for a few years since they started allowing bloggers and on-line "press" to attend. Frankly, most publishers don't give out any swag at all anymore unless you get invited to a private meeting or event. If you like crowds, waiting in lines and not getting to play most of the really in demand games at all, then I suppose it's a "rewarding experience". I hate to be an old man about it, but E3 is definitely something that is not as fun as it once was and allowing another 15K of people on top of the 50K+ that already attend is only going to make it more crowded and encourage the few publishers that still attend to get even less generous with their swag. I'm just being honest as someone who lives in Los Angeles and who has attended many times before. I can't imagine paying to get in, let alone paying parking, hotel, airfare, etc...in a very expensive city like LA.