Walked in at 8am and the person standing in front of Target when I drove up went straight for the display and took 2 copies. He noticed that I was there with my daughter, who I have trained to make a dash for electronics, and left one on display. I then went to electronics to check things...
Retailers do get a discount on shipping costs, but there is no way any shipper will give a discounted price of a few cents to send a GC. I work at a major commerce site and it's definitely a discounted cost but nowhere below a $1 to ship a small package/envelope.
target has the 20% off vita games going on this week. Brings the price down to 31.99. Using the pre-order card deal, it brought it down by another $14 after taking info account that the card itself is $1. For some reason their system looks at the retail price before any discounted prices...