Wow.
I understand you were excited about posting that as a "zing" of sorts, but really, take some time to make sense.
"5 out of 10 high-def movies sold Transformers week were HD-DVD"
I get what you were attempting, but really, make a better attepmt.
When they enter a price match it gives them an option:
1. Price Match Only
2. Price Match + 10%
So basically you will find lazy associates who don't think to hit #2