Activision Out To Improve Image IGN Article

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http://ps3.ign.com/articles/110/1100747p1.html

With its ongoing court battle between Infinity Ward, increased pricing of its map packs, and talk of subscription-based plans for its franchises, Activision hasn't exactly made many friends with gamers over the past year.

In an interview with IGN during E3 last week, COO Thomas Tippl said he recognizes there is a contingent of gamers out there that view the company in a very negative light, and that Activision is aiming to improve its customer relationship.

"Obviously, we stay connected to what's going on in the communities so we're not ignorant that there's a very vocal minority out there that has some very strong feelings," said Tippl. "Whenever you become #1 in any industry, you automatically get a target painted on your back. You've got to be able to live with that."

"There are many things we can probably do better in the way we communicate with the communities so that we don't run the risk that certain things get pulled out of context and blown out of proportion."

Tippl noted that while improving relationships with fans needs to be taken seriously, the company is not trying to lose focus on what's most important: developing and publishing videogames.

"At the end of the day, when you look at 2009 and what people bought, it's Activision games. We were the only publisher that had success in 2009. No one else did. We're focused on producing great products," he added.

"Now, can we do a better job from a PR and community management perspective? I think we can. We are focused on doing that, but you will always have a vocal minority that no matter what you do they're not going to be happy."

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They just put their image deeper into the grave with the vocal MINORITY message. I do not go onto every videogame website. I do not poll people about their opinions about Activision. I have seen thousands of people bash Activision. That is just a blip on the radar. It's sad that they still do not get it. They can start to fix their image by lowering the map packs for MW 2 to $10 bucks each or buy 2 for $15.
 
They won't care until it starts being reflected in their sales and stock prices. Until then it's going to be screw the consumer, because when there's such high demand like for their products, the buyer is not in control, the seller is.

See, when something like Tony Hawk bombs, they stop making it, and try something else. When Call of Duty still succeeds, they go for the subscription model to get more money out of you before you're sick of it. It's just the way they do business. Some people just have a lower tolerance for that bullshit.
 
Ever since they started focusing on music games and COD, I don't think I've bought a single Activision game. I could care less what they do since they offer nothing of value to me.
 
[quote name='Jodou']Ever since they started focusing on music games and COD, I don't think I've bought a single Activision game. I could care less what they do since they offer nothing of value to me.[/QUOTE]


I stopped being interested in activision when they started focusing on ripping off customers and acting like dickholes. But yes I agree, all they make are COD games which are all esstentially the exact same games just with improved graphics in each one. And the music stuff which I never liked but they rape the franchise on a bi monthly basis almost.

First they have the balls to tell sony if they dont drop their ps3 price they may not make games for the system anymore. Its not the fact he thought there should be a price drop, but was more of a idle threat towards them.
http://news.cnet.com/8301-17938_105-10269204-1.html

Then you have kotick going on record as saying if it were up to him he would raise prices even higher on games. Its one thing to want a profit but its another thing to jack up prices on your stuff just for greed and screwing your customer. The economy sucks and paying 60 bucks just for one game alone is alot of money.
http://www.destructoid.com/kotick-i-would-raise-game-prices-higher-if-i-could-143049.phtml

Then you have the whole infinity ward firing debacle. Now I personally wasnt there and dont know all the details so maybe infinity ward was part of the problem but activision showed no loved for the company that made them millions and millions of dollars, they did nothing to try and sound reasonable with them or even act like they gave a shit. Shortly after the announced the bungie buy out which was obviously been in the works and hidden from everyone for along time because you dont just buy out a company over the weekend, it takes awhile. But its obvious they thought they were paying to much for IF, so they got rid of them and kept the COD name and could pay someone else less to make the games.

Then you have them saying things like they think "fans are clamoring for it" when he says that COD should be subscription based. So I guess to play your COD you should pay a monthly fee for it.
http://www.hotbloodedgaming.com/2010/06/21/future-call-of-dutys-to-go-subscription-based/

I dont like the fact activision said they basically only want stuff they can turn into a franchise. Like brutal legend and ghostbusters when they originally dropped the title since they were going to publish it to begin with they said "those titles dont have the potential to be exploited on a annual basis". So basically they took games alot of gamers were dying to have and discarded them because they couldnt make sequels out of them every single year.
http://www.1up.com/do/newsStory?cId=3171153


Activision has been putting fertilizer on their balls or something since they merged with blizzard. Now they act like the little bratty kid that stands behind his big brother taunting everyone, daring them to take a shot at them and acting like they are untouchable because big brother there will smash you.
 
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[quote name='gargus']I stopped being interested in activision when they started focusing on ripping off customers and acting like dickholes. But yes I agree, all they make are COD games which are all esstentially the exact same games just with improved graphics in each one. And the music stuff which I never liked but they rape the franchise on a bi monthly basis almost.

First they have the balls to tell sony if they dont drop their ps3 price they may not make games for the system anymore. Its not the fact he thought there should be a price drop, but was more of a idle threat towards them.
http://news.cnet.com/8301-17938_105-10269204-1.html

Then you have kotick going on record as saying if it were up to him he would raise prices even higher on games. Its one thing to want a profit but its another thing to jack up prices on your stuff just for greed and screwing your customer. The economy sucks and paying 60 bucks just for one game alone is alot of money.
http://www.destructoid.com/kotick-i-would-raise-game-prices-higher-if-i-could-143049.phtml

Then you have the whole infinity ward firing debacle. Now I personally wasnt there and dont know all the details so maybe infinity ward was part of the problem but activision showed no loved for the company that made them millions and millions of dollars, they did nothing to try and sound reasonable with them or even act like they gave a shit. Shortly after the announced the bungie buy out which was obviously been in the works and hidden from everyone for along time because you dont just buy out a company over the weekend, it takes awhile. But its obvious they thought they were paying to much for IF, so they got rid of them and kept the COD name and could pay someone else less to make the games.

I dont like the fact activision said they basically only want stuff they can turn into a franchise. Like brutal legend and ghostbusters when they originally dropped the title since they were going to publish it to begin with they said "those titles dont have the potential to be exploited on a annual basis". So basically they took games alot of gamers were dying to have and discarded them because they couldnt make sequels out of them every single year.
http://www.1up.com/do/newsStory?cId=3171153


Activision has been putting fertilizer on their balls or something since they merged with blizzard. Now they act like the little bratty kid that stands behind his big brother taunting everyone, daring them to take a shot at them and acting like they are untouchable because big brother there will smash you.[/QUOTE]

tl;dr: Activison is made of douchebags.

Go fuck yourself Activision, EA does the same thing with the Madden series, but at least they have the balls to publish/make new IPs they don't milk every year.(Army of Two and Dead Space[kinda])
 
I love everyone acting as if Activision is a person who is a "meany head." Guess what, they are a company that is legally responsible for making the most money they can. Putting out sequels makes a lot of money. Charging for map packs makes a lot of money. Having a subscription service makes a lot of money. Gamers are supporting these decisions. Maybe not the vocal minority in this thread and on this website, but gamers the world over has told Activision: "good job!" just by buying their products over and over again. The company doesn't exist to make friends, it exists to make money.
 
Problem is they are not making decision that would make money. If it is up to Activision we would never get Modern Warfare and still playing WWII FPS
 
[quote name='62t']Problem is they are not making decision that would make money. If it is up to Activision we would never get Modern Warfare and still playing WWII FPS[/QUOTE]

And I promise you people would still be buying it year after year. I agree that they are not necessarily 'improving the industry' with their rehashes, but as a company, they are doing what is right.
 
[quote name='Mr Unoriginal']I love everyone acting as if Activision is a person who is a "meany head." Guess what, they are a company that is legally responsible for making the most money they can. Putting out sequels makes a lot of money. Charging for map packs makes a lot of money. Having a subscription service makes a lot of money. Gamers are supporting these decisions. Maybe not the vocal minority in this thread and on this website, but gamers the world over has told Activision: "good job!" just by buying their products over and over again. The company doesn't exist to make friends, it exists to make money.[/QUOTE]

Agreed. Look, the fact of the matter is they are going to try and make money any way they can. You know whats more powerful than bitching? Dont freaking buy thier crap, then maybe theyll get the message. I havent bought a non Infinity Ward COD game and never will and stopped playing GH since the 3rd one. And like someone stated, they killed Tony hawk and I ahvent gotten that since part 3. Stop bitching and stop buying their crap games, then theyll listen. Although the statment does jsut kinda fuel the fanboy hate, but whatever, let them say what they want cause their words arent going to make me buy the 50th iteration of Guitar Hero.
 
Oh yeah, sure Modern Warfare 2 did well but what about DJ Hero, Marvel Ultimate Alliance 2, Tony Hawk Ride, and Guitar Hero Van Halen? There certainly wasn't many people buying those turds.
 
[quote name='Mr Unoriginal']And I promise you people would still be buying it year after year. I agree that they are not necessarily 'improving the industry' with their rehashes, but as a company, they are doing what is right.[/QUOTE]

And if they keep making WWII games none of them will ever reach the success of MW.

They think that Marvel Ultimate Alliance 2 will sell even with a different developer but that basically killed the franchise (cutting off DLC doesn't help). RIDE probably ended their chance at the skateboarding genre. Yea CoD WaW was a success but some of their other decision didn't work out.
 
[quote name='gargus']Shortly after the announced the bungie buy out which was obviously been in the works and hidden from everyone for along time because you dont just buy out a company over the weekend, it takes awhile. But its obvious they thought they were paying to much for IF, so they got rid of them and kept the COD name and could pay someone else less to make the games.[/QUOTE]

Activision did not purchase Bungie. They only have a 10 year contract together.
 
[quote name='62t']And if they keep making WWII games none of them will ever reach the success of MW.

They think that Marvel Ultimate Alliance 2 will sell even with a different developer but that basically killed the franchise (cutting off DLC doesn't help). RIDE probably ended their chance at the skateboarding genre. Yea CoD WaW was a success but some of their other decision didn't work out.[/QUOTE]

I'm not saying that they are perfect and only make successful games, but the problem is not Activision. The problem is the gamers. If we decide not to buy re-hashes, they will stop making rehashes. They may decide not make a sequel to DJ Hero because it didn't sell well enough. It is a fact that the newest COD or the next MW will make a ton of money, so why should be blame them for creating it?
 
Is this one of those things that's supposed to improve their image, like, in theory?

Whatever. If a good game comes out (see: Transformers: War For Cybertron), I'm gonna buy it, regardless of who published it. I might, y'know, wait a while, until the price goes down and I can buy it second-hand, but, y'know. I'll still buy it.

Honestly, I'm just waiting for the point where Call of Duty and Guitar Hero stop being megahits (which is probably soon), so the balance between EA and Activision will shift again, and then EA will become the one everybody hates again.
 
[quote name='Mr Unoriginal']I love everyone acting as if Activision is a person who is a "meany head." Guess what, they are a company that is legally responsible for making the most money they can. Putting out sequels makes a lot of money. Charging for map packs makes a lot of money. Having a subscription service makes a lot of money. Gamers are supporting these decisions. Maybe not the vocal minority in this thread and on this website, but gamers the world over has told Activision: "good job!" just by buying their products over and over again. The company doesn't exist to make friends, it exists to make money.[/QUOTE]

Legally responsible for making the most money they can? What the hell haha. What are they going to be sued for not making alot of money?

And yes they are in business to make money. But me as a consumer of their products I also dont like how they do business, how they run things, the games the make and the company as a whole. There is nothing wrong with that and I know for damn sure you have bitched about something you purchased or about some company at some point in your life which makes you a hypocrit. Even if you ever complained about the price of a cd or a game then you complained about the company pricing it.

And no gamers didnt tell activision good job for being a shit company by buying their products, they wanted the game but certainly werent saying "Yes I approve of activision as a company and I am going to tell them good job by buying this game".

Im not saying activisions products are bad so to speak, I just dont like their president and I dont like how they do things. There is a big difference incase you didnt know before getting on the high horse to preach to us all how wrong we are.
 
[quote name='gargus']Legally responsible for making the most money they can? What the hell haha. What are they going to be sued for not making alot of money?

And yes they are in business to make money. But me as a consumer of their products I also dont like how they do business, how they run things, the games the make and the company as a whole. There is nothing wrong with that and I know for damn sure you have bitched about something you purchased or about some company at some point in your life which makes you a hypocrit. Even if you ever complained about the price of a cd or a game then you complained about the company pricing it.

And no gamers didnt tell activision good job for being a shit company by buying their products, they wanted the game but certainly werent saying "Yes I approve of activision as a company and I am going to tell them good job by buying this game".

Im not saying activisions products are bad so to speak, I just dont like their president and I dont like how they do things. There is a big difference incase you didnt know before getting on the high horse to preach to us all how wrong we are.[/QUOTE]

But you can get on your high horse and preach how wrong Activision is?

Really, everything you say here is flat out wrong, but it certinaly isn't worth explaning it to you. Continue on with your NERD RAGE!
 
[quote name='Renaissance 2K']Shareholders and investors in a company are allowed to sue the company if they feel they are not acting adequately to maximize profits.

Yes, this is easy exploited. :rofl:
 
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