[quote name='bigdaddybruce44']Considering the wealth of information out there right now, you can be pretty certain of when certain drops are going to come, so you can easily shop around them. And as far as sales go, they happen all the time and at different places. How would you feel if you bought $1500 television and saw it on sale for $1000 the next week at a different store? How is it any different? It's not, and it happens. So, live with it.[/quote]
I couldn't disagree with bdbruce more. Maybe bdb has lots of excess cash or blinders and that allows him to say that a $500 price drop at another store wouldn't bother him. Yes, I use services like
priceprotectr.com and
yapta.com, but that won't help as much if this policy goes away.
Bottom line is, this is about Amazon's bottom line. Like everyone in retail, Amazon is concerned about the faltering economy. They got some spreadsheet-wielding business-school grads to crunch how much they're "losing" under the current policy and, if they're really good, how much they think they're going to lose if they get rid of the policy. We can prove them wrong.
On the one hand, Amazon stands to gain a few dollars. Say 20% of their items experience a 5% price drop within 30 days of an individual buyer's purchase. Assuming a 100% of those eligible get their money back, that still means Amazon loses 4% max on their gross revenue. However, say 100% of those who might have used the policy start shopping at places that still have the policy (e.g. Tiger Direct, Best Buy, Circuit City, The Apple Store). Amazon would stand to lose much more. Here's the catch: what is the conversion rate on their rebates, and how many Amazon shoppers are actually willing to do more than just post about it?
If Amazon thinks that thousands of hard-core gamers who are always buying stuff will walk if Amazon gets rid of the policy, I guarantee you the policy will come back. The faster people raise awareness about this, and the more it's publicized on blogs and such, the more likely Amazon will keep it. I say start a website, e-mail campaign, facebook fan page, mystuff page, online petition--whatever it takes. Why rollover and act like customers have no say in how business is run? Customers ARE the business, and this is how you prove it.