[quote name='lawdood']Sure it sucks when a price is lowered, but if it wasn't low enough for me to begin with, I should have never bought it in the first place. Again, with the money I save on tax and gas, I'll continue to give my money to Amazon and use my Prime membership as much as I already have been. Even without pricematching, I'll still be saving money over buying stuff at B&M.[/QUOTE]
Sometimes, your magic price point is actually not your BEST price point. Like most situations in life, this one is not cut and dry. Economically and financially, by purchasing an item under Amazon's new policy, you kill the speculative discount you might have received in the future. Rationally, nobody would willingly give up this value.
Also, price protection is a service and privilege to customers. If the service was already in place, then why should people willingly give them up without complaint?
I could post a ton of examples, but I shouldn't need to do that. Let's just say the following: I bought a TV from Amazon. Several days later, BB has a B&M sale on the same item 'x' % off. We could easily calculate our total outlay loss on having no price protection. Also, TVM says that we lost more money than expected because we bought the Amazon item earlier. There are a lot variables and factors than, "[Well], if it wasn't low enough for me to begin with, I should have never bought it in the first place." There are also psychological factors. A person can say, "I'm not bothered by that." In reality, the person is actually effected more than he is willing to reveal.
I think anybody who doesn't agree with the policy should send an E-mail. Most likely, Amazon won't give a damn, but I think the shady timing of its informative E-mails is enough to cause customers some concern.
Honestly, Amazon's new "price protection" policy will definitely cause me to hesitate on future purchases from their site.