[quote name='Vinny']Do you really think they're wasting money on this? If it wasn't profitable, why would they include the plush in the first place? And what would sell more, a $40 game without a plush or a $40 game with a free plush?
Atlus knows what it's doing... they know they have a hot item on their hands and they've already proven that they no longer have any intentions to make the Raiho plushes "ultra limited" as they originally claimed because they know they can make money off of it. Sure, they're not making as much money on each copy due to the special packaging but they're moving more units so they can make more money with higher sales.
I'm sure they'll stop giving away the producing the plushes soon but I don't think they stopped after the first batch. The initial print might have been small but with all the positive reviews and everything thinking "OMG, this'll be rarez!!!", they probably produced more than one batch.[/QUOTE]
I didn't say their initial run of plushes is a waste of money, I'm saying doing a tiny 2nd run of plushes, in the future, would be a waste. The thing had a print run of, assumedly, less than 50,000 copies, and it hasn't even sold out. And probably never will.