[quote name='TheRock88']Which store is that?[/QUOTE]
It's called Ultimate Discounts in Fullerton. They're one of those "freight surplus" stores that sells everything and anything (mostly bought in bulk when stores clearance things). A lot of their games are open box - kinda sketchy, but when everything is $24.99 or under, I don't seem to mind (last gen are usually $9.99, 360, Wii, and PS3 vary depending on some weird random system - PGR3 was marked $9.99, $12.99, and $17.99 with no rhyme or reason). They get systems as well (Elite 360 for $349, Pro Forza/MUA for $300). They've got one case (the one with Halo 3 and Gears) that houses more of their "newer" stuff - a couple of Army Of Two's, an Orange Box, a DMC4, etc.
It's total pawn shop/flea market mentality. It's not often I feel like the coolest guy in the store, but with the cast of characters there, it's hard not to.