I broke down and paid full retail for God of War. And, although I haven't cracked it open yet, I can't say that I have any regret in paying full price for it.
Funny, as soon as I decided I would commit to the price and actually started looking for it, I couldn't find it anywhere. Fry's, TRU, BB, GS, EB - all were out.
Then I realized that Sony of all people should have it, so I went into Sony Style, where they had 2 copies left.
It was better than making the trek to the Metreon in SF.
Anyhow, thanks for all of the suggestions, folks.
Happy gaming!