[quote name='fireseal859']Brand loyalty is silly. I've bought plenty of crappy Sony, Samsung and LG products to know this...[/QUOTE]
There are entry level tv's for every brand, but what would you rather have, a Sharp or some no-name brand? I guarantee you'd go with the Sharp. But once you get up to 40+" Anything by Samsung or Sony will be at least decent in the entry-level category.