OK, so it seems Blockbuster is getting overconfident that it's putting the hurt on Netflix, which recently dropped its prices by a buck for the first time ever, and now feels it can basically renege on the whole idea of Total Access.
"We hope you're enjoying BLOCKBUSTER Total Access™!
There are some changes to our subscription plan lineup that introduce a new pricing structure and new plans which limit the number of in-store exchanges.
As a result, your current plan will no be longer be available at the current price.
(Unlimited DVDs up to 3 at a time with unlimited in-store exchanges each month for $17.99)
We'd like to extend you a new plan that includes Unlimited DVDs 3 at a time plus up to 5 free* in-store exchanges for $17.99. Looking at your recent activity, we notice you only average 5 in-store exchanges each month, so this new plan should give you all the in-store rentals you need.
In addition, on August 1, we will be introducing discounted in-store movie rentals for any additional movies you might need above the in-store exchanges included in your plan.
Your new plan will go into effect on your regular monthly billing date following August 30, 2007. If we don't hear from you by August 30, 2007, we will automatically move you to the new BLOCKBUSTER Total Access plan referenced below as "Your New Plan". "
Seems like there should be a name change to Limited Access.
"We hope you're enjoying BLOCKBUSTER Total Access™!
There are some changes to our subscription plan lineup that introduce a new pricing structure and new plans which limit the number of in-store exchanges.
As a result, your current plan will no be longer be available at the current price.
(Unlimited DVDs up to 3 at a time with unlimited in-store exchanges each month for $17.99)
We'd like to extend you a new plan that includes Unlimited DVDs 3 at a time plus up to 5 free* in-store exchanges for $17.99. Looking at your recent activity, we notice you only average 5 in-store exchanges each month, so this new plan should give you all the in-store rentals you need.
In addition, on August 1, we will be introducing discounted in-store movie rentals for any additional movies you might need above the in-store exchanges included in your plan.
Your new plan will go into effect on your regular monthly billing date following August 30, 2007. If we don't hear from you by August 30, 2007, we will automatically move you to the new BLOCKBUSTER Total Access plan referenced below as "Your New Plan". "
Seems like there should be a name change to Limited Access.