Bon Jovi when he broke in the mid 1980's thanks to MTV = GHEY
Bon Jovi Today after becoming an ultra super-star and making a dozen or so really crappy movies = ULTRA GHEY
Sadly any band that had big ass hair and wore spandex on stage got lumped into "Hair Metal". Truth is Ratt, Quiet Riot, Twisted Sister, Cinderella (and a dozen other bands) were really Hair Metal.......they all had their collection of really lame power-ballads, but they also had a few rockin tunes.
Bon Jovi, on the other hand, was completely on his own...there wasn't anyting Metal about him.....he was definately a top-20 pop act who just happened to have long hair and spandex.