There was absolutely zero hype in magazines and TV on it. I knew of it, and I bought it the day it came out. I enjoy it. I'm currently being barricaded by Nazis in a panzer in a farmhouse, which sucks, so I haven't played it in a few days. The Live play is the opposite of kick ass, mainly because there's hardly anyone playing. I've started seeing commercials. Don't get me wrong - I love the game, hell, I even have a five foot BiA standee.. there was just no hype in magazines and TV. As Birbo said, most of the gamers "in the know" knew about it, but your average joe in college or high school knew nothing of it.