Simply put, I'd trust Play-Asia.com. Their customer service doesn't seem to be available right now, but that's because of the earthquake in Asia and Internet service is interrupted in many areas as I understand it... NOT because they aren't good at what they do.
I've probably placed 8 orders through them. I did have one Xbox 360 game arrive with broken case. I'd chosen "mail pouch" shipping instead of a box, and I've ordered with boxes when possible since. But their products are high quality, and when I wanted to swap the US Gamecube Zelda for JPN PS3 F1, they contacted me within 24 hours of my request letting me know my order was switched. Checking their web site, the order reflected that change as well.
I'm waiting for my component cables as well, but I purposely ordered them with the cheapest shipping... since the regular "composite" cable is fine for now. I haven't started Zelda yet anyway. The one "negative" is my own fault. Didn't know when the PS3 Bluetooth remotes were coming out here, so I ordered an import one. Then with NO notice EB had a few of them, and I bought one. Contacted Play-Asia to cancel that order, since it was waiting for F1... but because of the quake they had no internet and shipped anyway. I'll just need a buyer once it arrives... not the end of the world.
Anyway, I'd really recommend Play Asia. And at $13 shipped, despite a week or so to get them, how can you go wrong?