Microsoft has especially borne the brunt of criticism regarding downloadable content.
[13] They were the first to successfully introduce downloadable content to
consoles with the Xbox, and also the first to charge money for it.
Microsoft has since then been known to force developers to release their content at a charge, when the developers would rather release their content for free.
[14] Some content has even been withheld from release because the developer refused to charge the amount Microsoft required.
[15][14] Epic Games, a developer known for continual support of their older titles with downloadable maps and updates, believed that releasing free downloadable content over the course of a game's lifetime helped increase sales throughout, and had succeeded well with that business-model in the past, but was forced to implement
Microsoft's strategy of limited-time, fee-based downloads when releasing content for their Microsoft-published game,
Gears of War.
[16][14]
Bungie, developers of
Halo 3, abated anger over the high price of their "
Legendary Map Pack", by reiterating that they had no choice in the pricing of the content.
[17]