It doesn't seem to be on sale just like it just got a new price and its among other 14.99 coleco "handhelds". This used to cost $50, when it was $20 at target.com it sold out quickly even though shipping killed the deal. It includes 20 gamegear/master system games that range from classics to forgetable and can also plug on your tv, definitely worth the $15 IMO.
The other 15 dollar coleco handhelds on the same rack seem to have about 5 horrible looking games.
The other 15 dollar coleco handhelds on the same rack seem to have about 5 horrible looking games.