Well, I just have to say that this is the kind of info that CAG is invaluable for. I would have had no idea about this price (mistake or not) and the GC flyer otherwise. I was flying home today and wanted to stop at a Gamecrazy near the airport when I got home, anyway, to get some credit off my store account there. I got the card and left, and then remembered this thread that I read last night while packing, so I headed back in. I found the flyer on the counter and got the game for $29.99 no problem - though the guy did have to check a few things (he poured over the fine print but found nothing to negate the ad) and had to do an override to get me the cheaper price. But it was so worth it. I actually bought a used regular version a while back and had planned to do the rental thing to get the extra content. The problem is that nowhere around here (and I've checked several Blockbusters and Hollywoods) rents the GotY edition. And now I feel better about it because I don't have to do that sneaky thing and have it legit now (I don't feel bad about taking Gamecrazy up on their advertised price one bit - especially if they are shooting people down at other locations).
Anyway, thanks a ton OP!
I did forget on my way out to grab the ad, so I can't scan it for you guys unfortunately.