[quote name='dmaul1114']While those are good ideas on the surface, I don't think either would work.
Lack of previews, for one, would hurt as people expect them. EGM has had hardly any for a while and people are always bitching about it. People know they aren't reviews and aren't meant to be statements on quality. People just like to know what's coming out and previews are the mechanism for that.
As for the ads, I don't think they could get enough revenue for having only non-gaming ads. People pay to advertise to their target market. They can get some stuff like bodyspray, mountain dew etc. that at least is aimed at males in the gaming age group, but I doubt they could get enough of those lifestyle type non-gaming ads to keep their ad revenues the same or better.[/QUOTE]
Both good points, but to add some final comments:
1) Oh yeah. People love previews. I actually deleted a whole paragraph from what I wrote about how the fans are ultimately responsible for the situation, because they just love to be told that some game is gonna be awesome. But after that, I'd disagree: sure, people know they're not reviews, but when they hear nothing but glowing praise, they frequently assume that's the whole story. That, my friend, is how hype begins, and that's a) not helpful to the industry, because it leads to the rush to cover games early, which leads to the power being placed firmly in the hands of the publishers, and b) not good for fans, because one-sided previews -- and there are no other kind -- are largely what convince people they need these games in the first place.
2) Actually not true about the ads. Some smaller print outlets would have trouble in the way you describe, but not buying ads from the very people you cover is common practice among places where "journalistic integrity" is valued. It's exactly this situation that defines "conflict of interest." And if we're going to keep calling game reviewers "journalists," isn't it time we held them to journalistic standards?