[quote name='Demolition Man']Which honestly... site-to-store is absolutely stupid. On that note the one "supervisor" I talked to yesterday on the second call did mention to me that they canceled over 11,000 orders. So that's a pretty huge amount of money Walmart is going to lose because of their stupidity. Which honestly I'm glad. Serves them right after trying to screw us over.[/QUOTE]
~$10 per order, 11K orders = ~$110,000. That's nothing to Walmart. I'm not sure what the markup typically is on a Bluray, but I'd bet that they're still making money on the pre-orders, just not as much as they otherwise would. And some of the people who made a pre-order at $15 would have likely either bought IM2 somewhere else, or not bought it at all.