Wow, either lots of Live newbies or CAG newbies in here, cause these were $29 frequently at BB(and actually not long ago if your stores still had any old cards laying around that still say 49.99 if you use the semi-frequent $20 off text codes). I'm due up in August for renewal, and I'm out of cheap BB cards from 2 years ago(should've stocked up more), but the tax in IL makes it a good, but not great deal. Was disappointed to see the tax, because I used to get stuff from Buy.com a few years back, and didn't remember paying tax to them before.