[quote name='cancerman1120'] It may also be a test for publishers to see how these types of cuts effect the used market. A single player only game is going to see a bigger flood of used games so by dropping the price fast you may be able to cut into that market before the stock gets too large. I kind of hope we start to see more of this. I have always thought it was stupid for a publishers to sell a million new at $60 when maybe they could sell 3 million at $30-40.[/QUOTE]
Dropping the new/unused price only influences the used market size in regards if the used value drops so much that people decide to keep it instead of trading it in. Otherwise, it doesn't really impact it that much and I'm not sure if this is a game people will want to hold on to. I had my fill after I finished it and I sold it to friend to for $30. Publishers are fighting the used market with things like cheap prices for DLC season passes that make buyers hold on to their games for several months longer than they would otherwise (such as LA Noire)
The problem with 1 million sales at $60 vs 3 million at $30-40 is that is often far from clear what is going really pop in the market. I had interest in this game but the marketing and publicity didn't really click with me ('looks alright, could be cool, could suck too' would have been my pre launch summation) and when the reviews came out, and with that kmart promo, I thought I would give it a shot. While I liked the game, I don't know if millions and millions of folks would dig it....It does have a pretty big hump to get over at the start before things start getting fun and it is refreshing that the games doesn't baby you at the start but that can turn off some gamers. What is going on here I believe is more a trend when a smaller game gets really good reviews, publishers are frequently deciding to go for broke on pricing while the buzz is still around their game and hasn't shifted to what ever is the next new hotness.