[quote name='bigtime4sure']I worked for EB games for over 7 years in upper level management and still have contacts within the company that I speak to on a regular basis. Once Gamestop purchased (or as the big wigs (steve morgan/james tyo) liked to say -A friendly merger) with Eb games back in 2005, the companies directive was to continue to establish the EB brand name in Canada, and to have over 400 locations within Canada with out changing the name, this way people wouldn't be even more confused ( As most people know out side the GAMERS LIFE,,when they say I bought this game at Eb games or "Just go to EB, i am sure they will have that in stock", many people will still have no clue what EB games is. Even to this day, when I tell people I worked for EB, they are clueless. So with out a massive media campaign such as Walmart or Bestbuy/Futureshop does, its hard to be #1 in the retail gaming world, so you have to pretty much have to rely on having the most available locations to the consumer as Eb does (another game plan as most have noticed, where ever you see a Walmart, you will now see an Eb games, smart thinking/move from the big wigs , People go there by the 1000's each day, no need to advertise as Walmart has already brought the people to that Smart Center or RioCan Plaza, everyone benefits . So now this buy out/take over will allow them to work on that (taking a bigger piece of the pie), as the Game Stop brand is a bit more front forward due to the american market and of course grabbing that extra dollars away from small time video game retailers in those major malls such as TSCC or Zellers ect. The easiest way to beat the competition is to be the competition. As for store locations they will be all the major malls,,such as Yorkdale, Square One, Eaton Center Toronto, SCT ect ect.
Hope that helps![/quote]
400 locations! You're right in the sense that the best way to best the competition is to be the competition! FS/BB have already proven this in CANADA. I'm just wondering why if they are going to keep the EB brand, since the same wasnt done in the US. In the states, every EB was turned into Gamestop, except for the ones that couldnt change their sign due to contracts with the mall.
Did the upper management at EB CANADA go through a "purge" like what happened in the US? Or did they keep the same people? Some EB Store managers quit shortly after the merger.
Also, do you know if GAMESTOP will use the same prices and promos as EB? Or will it be like FS and BB where they have the same system, but run different promotions and sets their own prices. I'm guessing the EDGE card can be used at both stores since it has both logos, while the EB GIFT CARD can only be used at EB.
Hopefully VANCOUVER will get some GAMESTOP stores come April 1st. All the malls you listed is in Toronto. I know that the busiest store in CANADA is Metrotown, and the 2nd busiest in BC is Coquitlam Centre. Is the roll out going to be cross CANADA or just ONTARIO come April 1st?