[quote name='Fanboy'][quote name='punqsux']word of mouth dude. if people talk (see this thread) people will look for them.[/quote]
But once again, who does the word of mouth benefit?
- The customers who go looking at EBGames.com for 15¢ games and leave not finding any?
- EBGame who sees their bandwidth spike with no commesurate increase in sales?
- People who did get in on the sale only to have their order cancelled, who end up with a bad taste in their mouths?
(Let's hope nobody really comes away shocked when their order is cancelled. Although I await the inevitable ranting posts about "How can EBGames do this!? I'm calling my lawyer!!" that deals-that-are-not-deals always seem to generate on FW.)
And how much word of mouth do you think this "sale" generated, having lasted all of 25 minutes in the very-early hours of the morning? Only a small percentage of EBGames customers are aware of CAG — not sure if this hit FW, which would be a somewhat larger proportion, but still small compared to the whole — and only a small percentage of that number would have been logged on and checking CAG and EB within that period of time before the "deal" was declared dead.
Word of mouth advertising to an incredibly small number of admitted Cheap Asses is not the kind of viral marketing campaign I'd like to attach my business hopes to.
Let's all remember that EBGames is not a banner-driven site, they're a web-tailer and as such derive no benefit, and in fact only lose money through increased bandwidth costs, from people just browsing the site.
Word of mouth traffic increases without corresponding increased follow-through sales — and not 15¢ sales, either — does them more harm than good.[/quote]
I would have to agree with this analysis. Word of mouth is great and all, but especially in this case, it probably won't benefit EB much. Now if this went down at a B&M store, there would higher potential benefit for the retailer.