[quote name='mykevermin']What I find curious about Warner's involvement in BOGOs the past month (the HP movies this week, and having some selections here and there in other BOGOs) is that all signs point to them going exclusive soon. However, by becoming involved in BOGOs, they're skewing their own data, so they can't say "well, Harry Potter sold better on HD DVD," or "Blood Diamond and Enter the Dragon sold better on BD," because the people buying them (including me) did so because they were BOGOs.
Hmm. Maybe they're just gonna stay neutral for the long haul, and any "they're going HD/BD exclusive" claptrap is merely their means of marketing their own films. They've certainly gotten the attention and wallets of many knowledgeable early adopters this past month, as everyone is in a frenzy to prove that they're the most loyal to Warner. Meanwhile, they've shown disinterest in gaining valuable information via these sales.
So, either they've made up their mind (unlikely), or they're going to stay neutral for awhile, cockteasing early adopters along the way in order to keep sales high.
EDIT: dallow, HMM's megazine posted today had numbers through 12/16. Now, instead of showing last week, it's 2 weeks back. We won't know last week for 7 days, then, apparently, unless that Dave Vaughn guy spills the beans again. I also believe some week (next week?) is "skipped," for whatever reason, and in 2 weeks, HMM data will be back to its normal 5-day delay.[/QUOTE]
It makes more sense for Warner to stay neutral and sell to both sides as long as they can. One thing's for sure, anyone that says the format war is already over is clearly just blowing hot air.
As for all those 98 dollar HD players that were sold recently, I wouldn't relegate them to being non-factors yet. Let's wait until the new data comes out. In the meantime, keep supporting your side! Buy HD!