Possibly price mistake. The B&M has it for 29.99. Try order online for store pickup. I just went there with print out of the webpage, had to wait quite some time for all kinda overriding from managers. Went through in the end though.
http://www.frys.com/product/6838216...tFDQh8qiA__.node3?site=sr:SEARCH:MAIN_RSLT_PG
http://www.frys.com/product/6838216...tFDQh8qiA__.node3?site=sr:SEARCH:MAIN_RSLT_PG