This is the direct result of oversaturating the market with B&M stores. For people like myself this works (despite my recognition of oversaturation, in addition to the nausea felt realizing just how lazy we have become, cultrually, that I have access to over 10 GS/EB's within a 15 minutes drive. That's just awful.
It works for me b/c I like to sort through the PSOne games and pick up harder-to-find games (complete only, of course). The inventory varies from store to store, and it makes for a fun hunt. Why doesn't that work? Well, I don't spend shit there. I'll spend under $30 most times, and it will be for several (2-4) older titles. While some of you are like me, I don't imagine the majority of gaming consumers are like that. So, they're not making a great deal of money off of collectors, while OTOH, every store has the precise same assortment (give or take) of current-gen in demand titles. Their business model didn't take into account the highly boring and predictable purchasing decisions of most gaming consumers (or they highly overestimated the lifespan of the resale market, the profit generated, or the sustainability - there are only so many Lunars to sell, after all).
Or, perhaps, it's simply corporate greed. Their profitability last year, combined with a sluggish holiday season, ruined expectations. Their excess capital was all dumped (presumably) in EB, and god knows some white-collar corporate

wit isn't going to take a reduction in their already-exorbitant salary to help keep the company floating. So the cost-reduction starts at the bottom rather than the top. Pure genius.