[quote name='JamesJoyce']Have you followed the discussion among game makers about how production costs are completely getting out of hands? We are talking about double digit millions, to create the content for an AAA game. There is no way they can sell games cheaper, they are hardly making their money back these days. It's definitely your worst case scenario we are seeing here.
And who in their right mind would pay $60 when they knew that they could get the game for $10 3 months later.
On Topic: the Hitman deal is on the homepage now, they seem to have removed the credit/cashback option. I hope mine will still come through.
Either way, still a great deal, glad I didn't bite earlier.
Now back to making room on my SSD for this monster...[/QUOTE]
On the other hand, good sales encourage people to consider buying a game that they never would have bought in the past. As an example here, I know I had absolutely no interest in paying more than $15 for Hitman Absolution. For $5-$10, I'm certainly much more keen to check it out. Sales broaden the market of potential customers for a game.
At the same time, games I'm excited for I'll probably buy well before it hits that sub-$10-$15 price point. Bioshock Infinite may very well be $20 by the summer, but I want to play it close to release, and so I'll take advance of that $45 deal on GMG.
Gamasutra had a
great article on this with topic on how Developers feel about Steam sales:
According to indie developer and Super Meat Boy co-creator Edmund McMillen, these promotions can increase sales to an almost staggering extent. His 2D dungeon crawler The Binding of Isaac, for example, saw sales multiply by five when it was marked down by 50 percent, and once it hit the front page as a temporary "Flash Deal" (for 75 percent off), sales multiplied by sixty.
"It's not uncommon for our partners to see [a] 10-20 times revenue increase on games they run as a 'Daily Deal.' Some titles really take off and see as much [as a] 70-80 times increase in revenue," Holtman said.