Twinkies aren't going away. That particular company is a wholesale baker, which means that they take baking orders for other companies. Believe it or not, Hostess doesn't actually bake all their own products. The do for some of the regional markets, but for other places, rather than start up a baking facility in that area, they have a wholesale baker bake and distribute their products. This saves on the overhead costs and the wholesale bakers have to sign a non-disclosure agreement about the recipes. Twinkies will live on, well after the nuclear wars.