Hmm, full price? No coupons, no rebates, no sales, no clearances, no used games, no trade-in credit deals? I have no recollection of ever having done that. Ok, I looked back through some EB orders, and I did pay $39.99 for Unreal Tourney 2004 DVD Special Ed., and I never sent in the rebate, d'oh! I never even played the thing, I still have it sealed.
Oh, and I just remembered that I preordered LSL: Magna Cum Laude, but I did use a $10 voucher that I got from Legacy of Kain: Defiance, so I don't know if that counts (I think it should count, I'd have bought it anyway, even if I didn't have the voucher). For the most part, if BB carries a game, I'm not going to pay full price (not that I will always buy from BB, just that it is an option if no one else has it for less), unless there is a premium item that one gets for ordering it, and even then I will try to work some trade-in deal.