I remember when EA put all the pre-order bonus stuff for the dragon age games for free a few months back, Gamestop sent out emails to pro reward members that they would buy their dragon age games for an increased amount...The price has been high ever since...Probably renewed interest in playing dragon age again with the pre order stuff...I got my ultimate edition for $20 at Gamestop new at the same time I traded in Dragon Age:Origins and got like $12 in trade for it...It's on Target's website for 19.99 online only...I remember it retailed for $20 new at some point but I think the cheapest option now is $25 used at Gamestop.