[quote name='Grave_Addiction']I honestly don't think it had much to do with Joystiq trying to drive up traffic for a couple days. I'm pretty sure it became apparent the spike in traffic wasn't worth the hit Joystiq took.[/QUOTE]
This is why Robert Summa got fired... they probably thought the backlash would be minor and all the new visitors checking out Joystiq would be worth it. When the backlash was much greater than they expected, here comes the opportunity to pass the buck to Robert Summa, offer a BS apology, and cover their own tails.
Either way, Joystiq would have came out the winner.
Not only that, but look at how many people across different forums are talking about Joystiq, where usually people don't even care.