Here is my long analysis on the shopping experience at Kmart. Maybe something will be useful.
As much as I love some of these deals, I think Kmarts focus needs to be on major changes to their stores, systems, etc. There needs to be a big revolution or else none of these deals will really matter in the big picture. If these deals could be combined with the type of shopping experience provided by competitors, Kmart could really be something special.
There are major issues that cause the experience at Kmart to be far worse than at Target, Walmart, Best Buy, etc.
It seems clear that information is either not getting to employees or most of them don't bother to pay attention to any of it. Its not good that we normally have to teach employees about the deals and how they work.
I am relatively lucky in that the employees I've dealt with, while clueless about these deals, are very nice and try to be helpful. Its more of a desire to help though since often they aren't knowledgeable enough to be of much assistance.
While deals this good are rare at Kmarts competitors, the deals they do have are well advertised in store and employees know what is going on. There needs to be signage sent to all stores advertising the deals and there should be information sent weekly to each stores and available at the register for them to reference.
Just looking from the outside as a customer there does not seem to be a lot of organization or communication among employees at stores. At Target and Walmart I see a lot of teamwork and effort. It may come down to stores simply needing an extra employee or two and them having no overlap in responsibilities. But I always see teams at other stores constantly working on inventory, keeping prices updated, and making sure everything is organized is displayed adequately.
The video game section needs an overhaul. Some stores are better than others and perhaps a lack of standardization might be part of the problem. At competitors the video game section is mostly the same at all all stores.
Usually there are games on display in the case with prices displayed. There are also less expensive games scattered at various places in the store. At least these have usually have clear prices. Part of the problem is stores are filled with overpriced junk games. Prices need to drop a lot or these will never sell. Most of these games are $10 or 15 and most should be half what they are now.
Moving on to the last and final group of games which is the cause of the most concern. These games are the rejects who have gotten pushed out of having their own spot on the display but are generally priced higher than the games outside the case. Most stores have tons of these lined up in the case. However, their prices are often not visible and if they are they are rarely updated. Prices need to be clear and kept up to date.
Its obvious that most Kmart stores have way too many games in stock to manage. Many of them are older games that have been there for several years and will never sell without major price cuts. While a large selection is nice, too much of it is junk that no one wants especially at the price Kmart has on them
And the big difference here is that Walmart and Target have lots of people who work on keeping the inventory up to date. I don't think this is the case at Kmart. There seems to usually be one person assigned to electronics at a time and their main responsibility to help customers and check them out. No one seems to be held responsible for inventory. It just seems to be something that they might get around to eventually, but I get the vibe that the person working in electronics doesn't really have time to work much on that since they are generally busy with customers. It also seems like the technology at Kmart lags behind Walmart and Target and it takes far more time to update inventory at Kmart.
Recommendations (some repetition from above)
1) Make significant price cuts on older, junk games that aren't selling and are not ever going to sell at their current prices.
2) Kmarts inventory gets out of hand and unmanageable because they lag behind other stores at dropping prices. Regularly reduce prices to remain competitive and keep inventory moving. Currently games just sit there for years with prices far above what anyone would pay. When prices drop it seems kind of random and doesn't make much sense. And when they finally drop the new price is usually too late, other stores hit that price long ago and have since gone lower. So they don't sell and just waste space.
3) Make sure prices stay up to date. This mostly applies to games that are lined in the case without their own spot. Clearing out some of the inventory will make this much easier. Again right now there are simply too many titles for a limited staff to manage. Stores seem like they need another employee or two to either handle inventory or free up some time for all employees to pitch in on keeping it up to date.
4) Greatly enhance communication to stores and among employees at stores. Someone at the stores needs to be properly informed about weekly specials and they need to make sure all other employees receive this info. Have all info for the week printed out and at the registers for them to reference.
5) Hold stores more accountable. Perform random, undercover inspections of stores to make sure they are keeping the store updated, employees are knowledgeable, and customers are receiving good service.