Exactly a month ago, we announced the Japanese launch date and the price of Nintendo 3DS at Nintendo Conference 2010. As the final topic for my presentation today, I’d like to supplement that announcement with some more information.
At Nintendo Conference 2010, I said that we were preparing the digital content download sales for Nintendo 3DS, we had integrated promotional and sales functions and that switching from one screen to another had become much quicker, so you would notice the quick response. It is as if we are now combining the functions of Wii Shop Channel and that of Nintendo Channels. With more swift and efficient responses, we want our consumers to feel like just enjoying a sort of window shopping even when they do not have any particular product in mind. We are preparing such a structure for Nintendo 3DS because we want to nurture a healthy download business in parallel with the packaged software sales. Due to the time restriction at Nintendo Conference 2010, I was not able to show this video to you then. Please take a look at this video which will hopefully tell you what kind of feeling you can get when you enjoy these download sales on Nintendo 3DS.
When we activate the shop for Nintendo 3DS, you will see the arrays of shelves by the themes. How to shift from one icon to another has become smoother, as you can see.
There are multiple software titles on the shelves sorted by their themes.
When you identify a software title, you will see such options as checking the software details, watching a trailer, and downloading and reading the users’ comments.
When you select the game’s details, just like you do with Nintendo Channels on Wii, you will see an explanation of the game and how long the existing players have been playing with the software and with what frequency. Directly from here, you can also visit the official website for that software.
When you select the movie option, you will see introductions of the content, such as trailers, before purchasing the software.
Other than the shelves for the software, there are places where you can see a list of the latest software or a list of the best-selling titles. You can search for your preferred software, and you can express your support for some software if you’d like to recommend it to other people.
With Nintendo 3DS, in addition to expanding the packaged software sales, we are aiming to pursue the new possibilities of digital content download sales.