“Because people just paid full price for our game,” Iwiński responded when we asked why the developer is releasing its next 16 DLC packs for free. “We owe them.
“Yeah, we are making a statement,” he added. “We, as gamers, would like to be treated this way, 'Hey, give me free DLC.' It doesn't have to be something huge. And I'm saying we aren't giving out huge stuff, we aren't giving tens of hours of storyline here, we are giving small bits of pieces that don't cost a lot. And I think people would feel better about our game, and so, they will enjoy the adventure even more.
“And maybe the ones who thought about pirating would not pirate it,” Iwiński added. “Maybe the ones who wanted to trade it back and get something else will keep it on the shelf. That'd be great, I would like this to happen and if not that's fine as well. I hope they'll have fun.”
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"DLC, it’s small content," said head of marketing and PR Michal Platkow-Gilewski back in September. "Like one-thousandth of the whole game. Why should you charge for that? If it’s small, give it for free. I know it’s not always possible or easy but this is what we want to give gamers; a little bit of love, which we’d like to get from other developers as gamers ourselves."