Most likely your subscription will be put into a magazine of a "similar demographic."
At E3 2004 I went to the Ziff Davis booth and bought 2-year subscriptions to each of their 4 magazines (OPM, OXM, EGM, and the EB Games Mag that went away when GS bought EB) for a grand total of $40. Each time one of those mags shut down my subscription was tacked onto my Maxim subscription automatically without asking me. Now I have a Maxim subscription until April 2017 and I haven't paid for it since about 2005.