I bought it on a total whim last night at BB, because I basically did a trade deal that netted me a TON of free games ($300+ in trade in credit towards Vita, mem card, and 3 games). I had originally lamented it's steep price, the expensive memory, and lack of games I was interested in. That being said, I am a gadget freak, and like to check out the newest stuff. I just finally got to play with the unit for about 3 hours, and I can say I am very happy I purchased it. The graphics really are incredible for a handheld, and the two analogs are awesome...what I always wanted in a handheld. Now I just need a good shooter, and I'll be set! (the Unit 13 demo was OK, but at the very least, a great preview of what will be capable)