Labels like rare, limited, or collectors rarely mean that for games that call themselves collectibles. As I've said before, the only LE game that's actually lived up to that title in the last 2-3 generations is Kojima's MGS3: Subsistence. The fact that Gamestops only got 1-3 copies of it and that it wasn't even sold at most retailers made certain that that release was truly limited.
Since then, as we've seen, the rare or limited games are not the ones that declare themselves rare but are those that get overshadowed and underpublished; from the last generation, it's games like Gradius V (PS2), Project Justice (DC), and Pikmin 2 (GCN) -- great games that never got the attention they deserved.
I'm glad to see people doing their homework on these kind of releases before just plopping down their hard-earned money. Listen, I love Mario as much as the next Nintendo fanboy -- but even I think Nintendo sometimes over-exploits its characters and milks them for more than they're worth.
I'm happy they're releasing this, but I do think it's a rather ho-hum package for the greatest videogame character ever. I still can't believe Super Mario World is NOT on this, and like another said, the CD is 25 minutes long

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Sort of reminds me when Nintendo released a "limited" edition replica of Link's sword and shield from Twillight Princess along with a soundtrack CD ... that only had 4 tracks on it (I think) -- they were selling it for $50. Absolute rip-off, though I'm pretty sure people still bought it in droves.
Hoping to pick this one up (like I said, I love Ninty) -- but I'd like to see it for $10 less (already have All-Stars but my SNES bit the dust ... may be I should just spend this money on a retro SNES instead).