[quote name='UncleBob']You run a bar.
Guy comes in, spends $200 every night, netting you $100 profit. Occasionally, he gets a drink or two that the waitress (who he also tips generously) "forgets" to put on his tab.
College kid comes in every night. Rarely orders anything. When he does, half the time, he doesn't even pay - he skips out on the bill. Generally sits around and eats the free beer nuts.
Which one do you get rid of?
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The waitress.
I have an idea - I want to open a business. I'm thinking - grocery store. Everyone likes food. In order to shop at my grocery store, I'm going to require you to submit your W2's. Now, merchandise prices will be based on your income. For example, if you make $20,000/year, I'll sell you a 24-pack of Pepsi for $1. If you make $50,000/year, I'll sell it to you for $6. If you make $100,000/year, I'll sell it to you for $15. If you make $1 Million/Year, that 24-Pack of Pepsi is gonna run you about $100.
How long do you think such a business would last?
Hmmm. Depends on how you market it. The thing I know about rich people is that they generally don't give a shit
what the price is, so long as you tell them it's fashionable/unique/etc. So the Pepsi is suddenly "High Class Pepsi," and all I do is write it on there with a marker. Just tell them it's made from some country they've never heard of and that is tastes better - it's not the swill the proletariat is drinking. No, this is the big stuff -
super Pepsi if you will, the kind the kings in Canada drink. Yes - kings in Canada. They'll believe that shit too. The mind is an easy thing to influence.
A better question is if A) this is legal, which I have to assume it is since you are setting the prices and still paying back the original manufacturer, and B) does that suddenly mean - should you start selling high volumes of products to rich people - that
you're suddenly pissing away ~$4.17 when you yourself drink a Pepsi on your break? What about the kids working for you - when they steal, do you RIAA it up and charge 'em the full price for the 24 pack?
I could probably think up some more variables to fun around with. Which is to say, there are too many factors here to just broadside it out like this.
Reminds me of econ courses in college. They'd have all these hypothetical questions meant to teach me some term or concept, and I'd inevitably think around them. One was "If you have an ice cream shop with three flavors and one day run out of one, what happens?" The "correct" answer is that the other two MUST sell more. While I agree to that, my thinking was that if someone went in there and really wanted the flavor that's out, they'll just go somewhere else to get it or simply not worry about it anymore. I understand what the answer was implying, it's just that I felt more factors were at play.