I don't find ads to be intrusive to my experience, but the more ads they continue to implement, the more I feel like some of the other posters here, like our money is going into someone's pocket rather than to providing me a service, since advertisers definitely have the cost down pat. I'm sure they pay a pretty penny to get their ads on there, especially because their ads aren't just flat ads, they are interactive, offer themes/avatars or sponsor things we would normally view, such as The Guild's sponsor of Sprint. With all these ads, what ARE we paying for? I don't mind it, I just mind paying $50 for something that I shouldn't have to.