[quote name='Kenshindono']why the hell would anyone buy a game at launch anymore? THeyre like 30 bucks in a few weeks consistantly now. Only reason would be if there was some kinds limited edition version or big pre order bonus[/QUOTE]
my guess would be, some ppl who care about things like getting a head start on leaderboards, playing a new game at launch, not caring if they or their parents pay MSRP, preoder DLC, early unlocks, etc. not everyone has the CAG mindset or care about purchases that don't come out of their pocket.