I wonder if Gamefly had previous knowledge about games that are about to go on sale or free elsewhere, because right after Gamefly post their Spec Ops: The Line deal, it went free a week later for the Playstation Plus owners. It's a subscription service, I know, but there are a lot of those guys, and now they won't be purchasing the game anymore.
Yeah, I was one who bought SOTL and now am going to try and sell my disc copy since I just dl'd it from Plus, but that's the first time that's happened to me.
Personally, I think it's just a coincidence rather than collusion.
Still, I hope there's a March GF sale, I seem to be able to resist almost all other attempts to get my money except for the GF sales.