I know it's popular to dump on Steam after each sale.
So let's dump on Steam. They so richly deserve it after this wake of a sale.
- Sale event is so convoluted they are forced to backtrack, try to re-explain, simplify, and hand out free shit.
Multitudes of people deleted an enormous number of games from their wishlist in the misunderstanding (A very big deal to developers who see that as a way to keep connected with potential customers). In the end, very little changed... it was still a hot mess.
Changing rules during the game not only reaffirmed their initial stupidity, but angered those that thought the next days' performance spike for non-Corgi teams was dishonest. In the end, it did nothing. Bad PR all around.
- Near zero incentive to interact with anything in the store (other than tiny "challenges" introduced in their attempt to correct course)
After dumping your wishlist and discovering that past achievements gave you more points than you could reasonably ever hope to use, why bother trying to get points by playing games or trying out their featured free-to-play games?
Also... they abandoned the discovery queue that they worked so hard on (you know the one that grew wishlists?).
- Purchase incentives not easy to get.
The five dollar coupons they were handing out were locked behind a laughable 15,000 point wall. Virtually impossible to get unless you'd already spent loads of money on Steam recently. 100 points a day wouldn't even get you close. And if you need to put in that much effort to get a five dollar coupon, I'd hardly call that an economical stimulus. Why so hard? Cause Steam was paying for them. Cheap motherfuckers.
And what else are you going to do with those points? Boost your profile number on a page no one ever sees? Buy ugly emoticons and backdrops?
- Abandoned the card market.
Not that I care a lot, but I'm sure cards were a decent boost in income, not only for Valve, but also for developers that saw a massive boom from people buying cards to complete sets and earn more sale cards. I can only guess there was no similar spike during this sale.
- Mediocre prices.
During the sale, I checked quite a few of my wishlisted games and it wasn't uncommon for them to have been at a lower price sometime in the last year. I think, in a way, it confirms that they don't mind having their games on a deep sale for a few days... just not for nearly two weeks. Steam has got to reconsider their stance on Flash Sales, Daily Sales, or whatever you want to call them, during a major event. Yeah, a bunch of developers are going to get left out, but I think there needs to be a reason to visit the actual store more than once a fortnight.
tl;dr - bad game, bad prices, bad sale